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More than Words on the Wall: How to Instill Company Values in Daily Behaviors

October 26, 2018 @ 1:00 pm - 1:30 pm

When Chip George, Co-Founder & Ambassador of Awesome at Comfort Research, and the Comfort Research Team first wrote the company’s core values 10 years ago, there were 12 of them. It became apparent that while employees had all the right intentions, no one could remember them.

Four years ago, they simplified the core values into three: Find a better way (FAB), Do the Right Thing (DIRT), and Expect the Best. To ensure these values were lived on a daily basis, they created three robust reward and recognition programs. Today, they have more than 50 percent participation in these programs, which has led to innovative and strategic ideas for the company and literally saved lives.

In this 30-minute Fishbowl discussion, you’ll learn how these reward and recognition programs have not only succeeded in institutionalizing these company values in the business, but also in employees’ personal lives.

Key Takeaways:

  • Why it’s important to simplify your core values to help them be lived day-to-day
  • Learn about Comfort Research’s FAB program (Find a Better Way), which has led to some of the company’s most innovative and strategic business ideas while increasing employee engagement
  • Learn about DIRT (Do the Right Thing) and Awesome Award (Expect the Best) a rewards and recognition program that not only rewards employees for living out the values at work, but in their daily lives as well
  • How to create similar reward and recognition programs for your own company




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