,

So Your Culture is Great, but Does the Talent Pool Know That?

In this interactive fishbowl, Shawn Busse, Kinesis Founding Partner and CEO, will help you assess how effectively you’re marketing your culture to potential employees and provide you with resources to better attract the right talent for your organization.

We all know that hiring for culture is key. But in order to attract the right talent, your brand has to accurately communicate your company culture. In this day and age of transparency and access to information, everything is interrelated: for example, if you’ve got a great customer-centric website, but no talk of employees, you’re dramatically limiting your candidate pool. Similarly, if you’ve got a great culture, but a weak external brand (bad website, limited social media, poor community engagement) you’ll miss out on great talent looking for something special. In this interactive workshop, Shawn showed attendees how to identify shortfalls in their brand communications, bringing them closer to delivering a consistent message that accurately conveys your company culture.

Shawn Busse
Kinesis Founding Partner