Caring for employees in the totality of their lives helped this company navigate a geopolitical crisis and retain its remote workforce in Crimea, Ukraine.
For ten years, Jessica Rovello, co-founder of Arkadium, worked to build relationships and create a strong culture for their remote workforce in Crimea. But in 2014, the Russian Federation annexed Crimea, prompting the U.S. to sanction the region and, nearly overnight, Arkadium became an illegal business. Unable to pay or even speak to their 100 employees in the region, Jessica and her team jumped into action and worked to move members of their staff and their families out of Crimea. Despite losing half their team and some of their revenue, Arkadium staged a comeback in 18 months for its most profitable year ever. In this talk, Jessica makes the case for putting in the time, energy, and effort to build your remote culture — and how one day, it might just save your company.