When describing a company with great culture, many people immediately picture a laid-back and fun-loving atmosphere. This sells a good company culture far short, though.
Building a great culture is much more than just casual attire or Beer Friday—it’s more about the who, what, how, and why of your business. Your culture isn’t your perks, it’s your values. Building a great culture takes some combination of time, money, and effort, but the payoff is a powerful business tool and the ultimate competitive advantage.
Building a company culture of engaged employees takes years and requires consistent execution. I boiled down our culture strategy into 10 essential components I call the “10 Cs of Culture.”
Number one is core values: I used to be very cynical about “core values.” I thought these were just mottos written on plaques hanging on the wall. But when we implemented our values strategy, I began to see how they guided everyday decision-making and how employees referenced them in meetings. I came to realize they are essential guideposts when developed, communicated, and executed in a consistent manner. Values are those behaviors that will never change no matter how the company changes. Today, our values are not only painted on the walls, but also discussed from an employee’s first day. We start every big meeting with a conversation about values and tell stories about how our coworkers live by those values on a daily basis.
Entrepreneurs talk a lot about what makes a company culture great, but what about keeping a culture great? In the early days of a company, it’s pretty easy for founding members to cultivate and protect a shared identity and set of values. But what happens when the company grows?
As more people come onboard and others exit, your company culture is no longer defined by the people who were there from the start. A sustainable, purpose-driven culture is thoughtful and intentional; pragmatic and practical. And when you talk to leaders from organizations that have successfully scaled their positive cultures, they’ll tell you that it takes hard work every single day.
We sat down with three leaders — two upcoming graduates of the Small Giants Leadership Academy and a Small Giants expert — to learn the specific practices and systems that help them protect and scale their purpose-driven cultures.
Consider walking into a real-life version of “The Office.” The inappropriate and morally questionable behavior of the staff would make you reconsider your decision to work with — or for — the company.
On the other hand, a stale, corporate environment where workers seem to endlessly stare at their monitors is even less appealing. This numb atmosphere that makes you want to run in the opposite direction is a direct reflection of the business’s practices, culture, and approach to people and service. Picture your company the moment someone walks in the door. What does the energy feel like? Your company has a vibe that’s either harming or helping your business. It’s time to find out whether you need to readjust your culture.
When you commit to uncovering these three pillars and preserving them as your business’s driving strategy, you’ll begin to discover a new way of doing business.
In this ebook, you’ll learn the basics of formulating your company vision and implementing it as a business strategy. For more established purpose-driven leaders, check out new ways to deepen your practice and keep your core ideologies fresh and integrated into your culture.
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Small Giants Community Program Director
The Small Giants Community is hiring! Are you looking for a job where you get to work remotely with a hard-working, tight-knit team? Do you like talking about values-based businesses, inspiring leadership stories, and Ted Lasso? Boy, do we have the job for you!
We’re a high-performing team working hard to grow the Small Giants Community, an organization committed to identifying, connecting, and developing purpose-driven business leaders. Our network spans more than 6,000 leaders, 300 companies, and 28,000 employees who are growing with intention, and we believe that more and more people are beginning to see the value in purpose-driven business.
Basically, we’re a small but mighty team. We’re energized by coffee, the sun and leaders doing great things in the world via their companies. We’re looking for someone to add value to our team with their own unique skills, motivations, and experience. This person has to be flexible and able to manage their own workload deftly while also being incredibly team-oriented.
We are seeking a highly motivated individual to join the Small Giants Community as a Full-Time Program Director. In this role, in collaboration with the executive director, you will be responsible for overseeing and managing various programs including the Summit, Leadership Academy, Sounding Board, content development, and our marketing efforts. You’ll also be responsible for cultivating relationships and managing a team. You will play a vital role in shaping and driving the organization’s mission to foster values-driven leadership and promote a community of purpose-driven businesses.
Benefits & Perks:
About the Small Giants Community team:
To identify, connect, and develop purpose-driven business leaders.
Our Core Values
Trust Each Other: We understand that the team will thrive when we fully trust one another and assume the best intentions, support one another, and work toward a common goal.
Grow with Purpose: We continuously invest in our learning and development, seeking new opportunities to grow our skills and strengthen our weaknesses so that we can better serve the Community.
Work Mindfully: We prioritize meaningful, quality work over everything. We’re committed to being present with the current objective and giving it our full attention, providing the best possible opportunities and resources to our Community.
Create Great Experiences: We are committed to doing things differently. We understand that the Small Giants difference is high-class, personal and meaningful experiences that result in lifelong learning and lasting relationships.
Be Responsive: We believe in meeting and exceeding the promises we make. In working with each other and with customers, we are responsive and accountable.
Sounds like an interesting opportunity and/or want to learn more? Email your resume and cover letter to firstname.lastname@example.org.
There are a few ways to get involved in the events, resources, and certifications available through the Small Giants Community. Tell us more about you and we’ll follow up with information to get you started.