

Download a free chapter of Small Giants and discover how purpose-driven companies are redefining success in business.
Most business books chase the “bigger is better” myth. But Small Giants asks a question: what if we aimed for great instead of just big?
In Small Giants: Companies That Choose to Be Great Instead of Big, veteran journalist Bo Burlingham takes us inside twelve remarkable privately held companies, in widely varying industries across the United States, that have chosen to march to their own drummer. He searches for the magic ingredients that give these companies their unique “mojo” and the lessons we can learn from them.
This book, and the Community it inspired, champion purpose-driven businesses that are built on a foundation of strong values and intentional growth, prioritizing people over profit every step of the way.
Ready to dive deeper into the Small Giants philosophy?
Grab your free book club guide, whether you're flying solo or gathering with fellow leaders.
The Small Giants Community connects purpose-driven business leaders who see the value of the Small Giants model and want to apply the model to their own organizations. We offer resources, events, and a supportive network to help you build a values-based business that makes a lasting impact.
Bo Burlingham, co-founder of the Small Giants Community, is a renowned author and former editor-at-large of Inc. magazine. As executive editor at Forbes, he was involved in much of the magazine’s early coverage of innovative companies that have since emerged as leaders of the so-called New Economy. A former Fulbright Scholar and a Woodrow Wilson Fellow, Burlingham graduated from Princeton University in 1967 with a B.A. in public and international affairs.
"Burlingham crafts a beautiful collage and analysis of companies that focus on being the best instead of growing like cancer into huge corporations…Bigger is not better, and this book proves it."
Tim Ferriss
"Small is the new big. If that feels like an offbeat idea to you, you need this book!"
Seth Goden
"This well-written book should inspire thousands of entrepreneurs to reject a mantra of growth-for-growth’s sake in favor of a passionate dedication to becoming the absolute best."
Jim Collins
"It aims to do for small private companies what In Search of Excellence did two decades ago for big public companies: shine a light on a handful of business practices the author admires, and which he believes are the reason some companies consistently do better than others."
Joseph Nocera
The New York Times
"With new management books arriving by the boatload, Bo Burlingham has somehow managed the near impossible—he's given us a true original. Moreover, in the process he may have 'discovered' the most interesting and underreported corner of the U.S. economy. In short, Small Giants is a Large Masterpiece. Bo's reporting is stupendous, and his writing and storytelling skills make the book equal parts fun and profound."
Tom Peters
Author
"Small Giants is one of the most relevant and articulate arguments for staying bold and creative, intimate and manageable as I have ever read. I guarantee that expression, and the arguments for staying small, will cause a collective sigh of relief from thousands of entrepreneurs."
Anita Roddick
Founder, The Body Shop
"Bo Burlingham's done for private companies what Jim Collins did for public companies in Good to Great."
Steve Pearlstein
The Washington Post
"The fourteen companies that Bo Burlingham... features in his book Small Giants demonstrate conclusively that a company can resist the temptation to keep getting bigger and bigger—and wind up better for it."
Cecil Johnston
Fort Worth Star-Telegram
"For all you harried entrepreneurs out there, Bo Burlingham has a reassuring message: Relax. Bigger isn't necessarily better. The wonderful stories in Small Giants show you how to prosper by retaining the vision of excellence that got you into business in the first place."
Rosabeth Moss Kanter
Harvard Business School
"One of the best business books with case studies on how you can build a long term purposeful business and not just wanting to exit."
Goodreads User
"Loved this book, first 'business' book that I've really bonded with - a survey of innovative businesses across the U.S. that have chosen to conduct their bizzes with heart, 'mojo', care for their community, customers, and employees while being consistently profitable as well as have longevity."
Goodreads User
"Once in awhile you read a book and feel an immediate connection to it / the stories within... This book, and the Small Giants movement gaining momentum around it, have been and continue to be an inspiration and source of practical advice that have been invaluable in growing our business. "
Goodreads User
Gather with purpose-driven business leaders to be inspired by Community members, attend interactive sessions, and build lifelong relationships.
Learn from Community peers and seasoned experts as we tackle the challenges of purpose-driven leadership and personal growth.
Find a like-minded mentor who understands your values and can guide you through business challenges related to change, growth, problem solving, and more.
Join our online community to get access to programs, share resources, and connect with fellow Small Giants from around the world.
Share your expertise with the Small Giants Community as a contributor on our blog, as a guest facilitator, or virtual workshop host.
Join the movement! Sponsor or donate to help the Small Giants Community thrive.
Discover opportunities to support our community through sponsorship or donations, and explore the exciting speakers, activities, and more at our Summit event.