How to Bring Your Purpose to Life

In this fishbowl, attendees learned from The Purpose Institute’s co-founder and Chief Purposologist, Haley Rushing, on how to bring the power of your organization’s purpose to life in a systematic, meaningful and sustainable way. She covered a wide range of activation areas including how to use your purpose to drive recruitment and talent management, how to create purpose-driven customer experiences, how to use it as a springboard for innovation, how it can intersect and amplify CSR efforts and, most importantly, how to establish purpose-driven metrics of success.

In this fishbowl, attendees learned the following key takeaways:

• A brief overview of all the benefits that accrue from having a powerful purpose at the heart of your organization
• Tips on how to articulate your purpose in the most powerful way possible
• A game plan for closing the gap between the aspiration purpose statement and the reality
• Best practices for activating purpose throughout your organization including: recruitment and talent management, customer experiences, CSR efforts
•  How to establish purpose-driven metrics of success