Understanding Motivation: Using Maslow’s Hierarchy of Needs to Foster Better Business Relationships

In this Fishbowl, we heard from Chip Conley, the founder and former CEO of America’s Joie de Vivre Hospitality and the Strategic Advisor for Hospitality and Leadership at Airbnb. Conley explained how applying psychology to understand his stakeholders’ motivations helped him:

  • Create a joyful workplace for himself and his employees
  • Make his customers more delighted and loyal
  • Create the conditions for legacy and financial success to the approval of his investors

Chip Conley
Joie de Vivre Hospitality