Inside Out: How to Market Your Cultural Story Consistently

Jim Hume, founder of Phire Group

When it comes to marketing and branding, many companies create internal documents touting their culture to employees (ie the classic ‘mission, vision, values’ poster), and then separately produce external messaging of what they think the outside world wants to see and hear. In reality, these are two content streams that should have little to no divergence at all.

As Small Giants Community leaders, many of you may inherently understand this, but the execution side can be easier said than done. For our next virtual event, Jim Hume, founder of Phire Group, will guide us through his company’s proven process of practical ways to bring these two worlds together and create one cohesive brand that spotlights your culture authentically.