If Culture Pays, Why Don’t All Companies Emphasize It?

It seems everywhere we turn nowadays, we’re reading about company culture.  It’s the cool thing to talk about and a good way to recruit talent.  But does it really pay?  Is there a positive connection between culture and financial results?  And if so, why doesn’t everyone focus on it?

That last question is the most interesting to me, since after 30 years in business, I’ve seen increasing evidence of the ROI of culture, but marvel at how few leaders make it a priority.  I guess maybe it’s hard to teach an old dog new tricks.