Express Your Expertise: Marketing Tactics for Purpose-Driven Companies

As a Small Giants company, your strong sense of purpose and culture set you apart from the competition in attractive ways. But are you communicating that to your clients, prospective employees, and other stakeholders?

Mark O’Brien, CEO of Newfangled, will provide strategy and tools for marketing your expertise effectively through digital media. By leveraging tactics that involve social media, email, and online marketing, Mark will explain how to maximize your marketing efforts to gain a wider audience and greater name recognition.

Takeaways include:

• The importance of saying no to prospective clients that don’t serve you
• The power of ubiquity and presenting an expert, empathetic, educational perspective
• Newfangled’s 5 Pillars of Marketing
• How to position yourself and your unique expertise
• The best approach to email marketing